Asna leads Tercera’s Advisory practice, working with services leaders and their investors to translate complex problems into clear strategies that actually get executed. She is a commercial strategy leader with deep experience helping startups, scale-ups and enterprise-scale organizations design go-to-market models, align teams, and drive scalable revenue growth. Her background spans strategy, revenue operations, implementation, and chief of staff roles, building KPI frameworks and operating models that drive results. 

What makes you tick?

Taking ambiguous problems and turning them into clear, practical solutions that actually move businesses and people forward.

Why are you so passionate about helping founders and people-based businesses?

I want founders and the teams around them to feel empowered, fulfilled, and set up for sustainable success. I’m especially drawn to services businesses, where people are the product, because that’s where empowering teams and solving the right problems creates the most meaningful, lasting impact. 

What is a company you really admire and why?

Her First 100K. Tori Dunlap is putting women’s financial empowerment front and center. The combination of mission-driven work and a culture that genuinely takes care of its people is aspirational and she is unapologetically passionate about her work.