WHO WE ARE

Our mission is to empower the people and businesses that make technology work.

Tercera is an investment and advisory firm that helps founders driving the Third Wave of cloud computing to scale faster and be more. We provide the capital, counsel and connections they need to capture an outsized share of their market.

OUR VALUES

WHY WE DO IT

Technology might drive the world’s economy, but it’s the people who make it work. Unfortunately, investors have been short-changing people-based businesses for years, focusing on products rather than people in today’s digital world. We aim to change that.

We’re a team of invested operators who have built successful services businesses over the last 25 years and have seen the other side. We’ve experienced the ups and downs of the first two waves of cloud computing, and believe we have the pattern recognition to support those founders leading the next wave.

WHAT'S ON OUR
MIND TODAY

The hidden risks of overvaluing valuation

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