INVESTORS IN PEOPLE.

Champion of services.

Experienced investors for high-growth technology services firms

OUR MISSION

Our mission is to empower the people who make technology work.

Tercera is an investment and advisory firm that specializes in next gen IT services businesses. We support founders and leadership teams who need capital, counsel and connections to scale, move faster and capture an outsized share of their market.

OUR VALUES

We pursue growth.

We pursue growth. We’re guided by growth both personally and in our investments. People partner with us to achieve something greater than they could do on their own.

We listenfirst.

We listen first. We don’t jump to an answer without understanding the question. We respect different opinions, and recognize humans have 2 ears and 1 mouth for a reason.

We value surfboards
over suits.

We value surfboards over suits. We’re entrepreneurs at heart, and manage based on experience not spreadsheets. We’re real people who believe in taking (and learning from) risk and having fun.

We are constructive contrarians.

We are constructive contrarians. We will never be the average investment firm. We skate to where the puck is going, not where it is. We aren’t afraid to ask hard questions because that’s how progress happens.

OUR INVESTMENT FOCUS

We are 100% focused on supporting growing, next generation IT services firms who have a clear vision for the markets they serve.
We specialize in the technology segments and firms in partner-centric software ecosystems that are growing and taking share.
We gravitate towards founder-led, culture-forward, technology-enabled firms that exemplify the characteristics of the cloud’s third wave.
Think we might be a good partner for you?
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