The tercera advisor community

practical advice from proven experts

Our Advisors are professional services professionals who have been there, done that, and are still building


Joey Poarch

Director of Sales Solution Architecture, Zennify

Estimation & repeatability
Pricing & discounting strategy
Sales enablement

Heidi Spirgi

Chief Strategy and Marketing Officer at Cornerstone

Diversity & inclusion
Executive leadership

Latané Conant

Chief Market Officer, 6Sense

Category design
Community building
Demand generation

Katie Brown

Senior Director, Expert Acceleration, Okta

Delivery methodology
Delivery onboarding

Nada Zarrini

Advisor and consultant

Account management
Customer success
Delivery excellence

Bob Maller

President & Chief Culture Officer, Collaborative Solutions

Alliance management
Corporate strategy
Employee engagement

Ryan Denehy

Founder and CEO, Electric

Business development
Channel and direct sales
GTM strategy

Graham Seddon

Co-founder of Altitude Accounting

Digital finance strategy
European accounting & tax
Financial planning & analysis

Brian Phillips

Salesforce Practice Director, Randstad Technologies

Delivery leadership
Delivery operations
Talent management

Matt Henwood

Chief Delivery Officer, RevTech360

Customer success
Delivery operations

Darshan Deshmukh

COO, ProcureAbility

Global delivery centers
M&A integration
Services operations

Jeff Smith

Managing Director, Salesforce Practice, Huron Consulting

Channel management
Market positioning
Sales enablement

Toni Pavlovich

SVP Professional Services and Sales, Splunk

Customer success management
High performing teams
International expansion

Joe Norman

Vice President, Customer Success at IBM

Customer success
Delivery operations
Managed services

Beth Torrie

Founder and CEO, Torrie Communications

Customer reference programs
Industry analyst relations
Market research

Emma Sprague

Co-Founder and Director, Upswing

Media training
Public speaking
Storytelling and messaging

Edwin Abl

Advisor and Contract CCO/CMO

Demand generation
European GTM
Sales & marketing alignment

Megan Adler

President of Sublime Designs Media

Brand strategy
Marketing Execution

Megan Nail

Vice President, Total Rewards Practice at NFP

Compensation strategy
Incentive compensation
Pay equity

Julie Barker

Founder and CEO, Cultivate Talent

Employee engagement
Leadership development

Jean Manaud

CEO of Aelica

European operations
Global expansion
Mergers & acquisitions

Purvi Mathur

Senior Director HR, General Atlantic

HR operations
India HR
Talent strategy

Andrew Falcon

COO, GP Bullhound

Board management
Budget planning

Gary Rinedollar

Executive Advisor

Business development
Channels and alliances
Corporate development

Gloria Ramchandani

VP Strategy & Business Operations at Copado

Agile management
Technology & tooling

Alan Veeck

Vice President, Prime Vector

Account management
Executive recruiting
Managed services

Jeff Kaplan

Managing Director, THINKstrategies

Go-to-market strategies
Market positioning