The tercera advisor community

practical advice from proven experts

Our Advisors are professional services professionals who have been there, done that, and are still building


Nada Zarrini

Advisor and consultant

Account management
Customer success
Delivery excellence

Jeff Smith

Managing Director, Salesforce Practice, Huron Consulting

Channel management
Market positioning
Sales enablement

Latané Conant

Chief Market Officer, 6Sense

Category design
Community building
Demand generation

Graham Seddon

Co-founder of Altitude Accounting

Digital finance strategy
European accounting & tax
Financial planning & analysis

Bob Maller

President & Chief Culture Officer, Collaborative Solutions

Alliance management
Corporate strategy
Employee engagement

Megan Nail

Vice President, Total Rewards Practice at NFP

Compensation strategy
Incentive compensation
Pay equity

Joe Norman

Vice President, Customer Success at IBM

Customer success
Delivery operations
Managed services

Beth Torrie

Founder and CEO, Torrie Communications

Customer reference programs
Industry analyst relations
Market research

Brian Phillips

Salesforce Practice Director, Randstad Technologies

Delivery leadership
Delivery operations
Talent management

Heidi Spirgi

Chief Strategy and Marketing Officer at Cornerstone

Diversity & inclusion
Executive leadership

Darshan Deshmukh

COO, ProcureAbility

Global delivery centers
M&A integration
Services operations

Matt Henwood

SVP of Operations and Delivery, Envoy

Customer success
Delivery operations

Toni Pavlovich

SVP Professional Services and Sales, Splunk

Customer success management
High performing teams
International expansion

Ryan Denehy

Founder and CEO, Electric

Business development
Channel and direct sales
GTM strategy

Emma Sprague

Co-Founder and Director, Upswing

Media training
Public speaking
Storytelling and messaging

Edwin Abl

Advisor and Contract CCO/CMO

Demand generation
European GTM
Sales & marketing alignment

Megan Adler

President of Sublime Designs Media

Brand strategy
Marketing Execution

Julie Barker

Founder and CEO, Cultivate Talent

Employee engagement
Leadership development

Jean Manaud

CEO of Aelica

European operations
Global expansion
Mergers & acquisitions

Purvi Mathur

Senior Director HR, General Atlantic

HR operations
India HR
Talent strategy

Gary Rinedollar

Executive Advisor

Business development
Channels and alliances
Corporate development

Gloria Ramchandani

Senior Director, Product at Copado

Agile management
Technology & tooling

Alan Veeck

Vice President, Prime Vector

Account management
Executive recruiting
Managed services

Andrew Falcon

COO, GP Bullhound

Board management
Budget planning

Jeff Kaplan

Managing Director, THINKstrategies

Go-to-market strategies
Market positioning