Archives for January 2022

Webinar: The art and science of employer branding

The term employer branding is having a renaissance. It’s not surprising given that finding, retaining and engaging talent is top of mind for nearly every CEO these days.

But what does employer branding really mean? What’s the difference between corporate branding end and employer branding? Who owns it? How do you budget for it? How do you create an employee value proposition that hits home?

We’ll tackle these questions and more in our on-demand webinar, providing tactical advice for how marketing, HR and operations leaders can work together to bring their brand to life when so much is done virtually, and when everyone on the planet claims their culture is unique.

Speaker

Heather Polivka

CEO. Advisor. Speaker.

Heather brings a proven methodology to employee branding and a unique blend of marketing expertise, HR know-how and operations proficiency. She spent 12 years at UnitedHealth Group, serving as a critical link between marketing and HR, where her work helped quadruple revenue, reposition UHG as a great place to work, and integrate the cultures and brands of 20+ acquired businesses.